“Achilles’ Heel of Shale” Epic Fail
Being super-reactive to market developments is not an Achilles heel – its the secret strength of shale. While all the others still look at the market stunted and dazed puzzling what to do, shale is already kicking the hatches down. Shale also cleans out the duds from the healthy companies ensuring that when it comes back (and it will come back with a vengeance) it will be in even better shape. So, I have a message for conventional oil. Get a piece of paper and a pen as you will have to number your bones. Shale will give a good hammering when it gets under steam again. Feigning sedation won’t help you …